Your Custom Text Here
As a national frozen yogurt food chain that just recently opened in Champaign, Il Orange Leaf had established competition. A local frozen yogurt cafe was a traditional dessert type that everyone in town was already familiar with, making it difficult for Orange Leaf to attract students. It was my job to use social media to promote deals, expand followers and increase the number of daily customers.
As an Account Planner and PR/Social Specialist for the Midnight Oil Advertising Agency in Champaign, Illinois, I helped create Instagram ads and mini print flyers for our client Orange Leaf’s frozen yogurt deals and promotions.
Grand Opening Event Promotional Instagram
Orange Leaf Happy Hour Deal Instagram
Orange Leaf "Froyo Skills" Social Media Campaign. Increased followers by 40%
